December 16 2021

Saint-Gobain takes minority stake in West Flanders scale-up JUUNOO

Saint-Gobain takes minority stake in West Flanders scale-up JUUNOO

Circularity, sustainability, and performance central to shared vision

Kallo, 10 December 2021 - Saint-Gobain, the mother company of Gyproc® and ISOVER, is entering into partnership with the West Flanders scale-up JUUNOO. JUUNOO produces circular wall systems, which make it possible to easily modify the inner walls of buildings. Saint-Gobain will take a minority stake in JUUNOO to help grow the scale-up. For both companies, circularity, sustainability, and performance are key: JUUNOO's modular system is reusable and fits perfectly with Gyproc's sustainable and endlessly recyclable plaster walls. Moreover, it is really quick to assemble and dismantle, what improves performance.

Dirk De Meulder, CEO Gypsum and Insulation Building Activities Benelux at Saint-Gobain notes, 'At Saint-Gobain, all of us are dedicated to a single ultimate purpose: "Making the world a better home." And we have a vision: “Be the worldwide leader in light & sustainable construction.” As a major player, we bear a great responsibility. Our ambition is to make the construction sector more sustainable and to focus on circular solutions, while also improving productivity and performance. We are a pioneer in this field: our circular walls are one of the many sustainable and high-performance solutions we offer. We're taking a stake in a wonderful, dynamic Belgian scale-up that has the same goal so we can continue to accelerate the realisation of our ambition. We're looking forward to a solid collaboration with the strong JUUNOO team, led by Chris Van de Voorde.'

Chris Van de Voorde, founder and CEO of JUUNOO comments, 'We're really happy to work with a big player like Saint-Gobain and with the fact that they want to invest in a growing Belgian company with a strong and sustainable mission. Thanks to their participation, we can grow our sustainability ambitions even further. The more companies that take on circularity, the faster we can green the construction sector for the future.'

A fast-growing Belgian scale-up

JUUNOO is a West Flanders scale-up, founded in 2017, that specialises in building circular-wall systems. Thanks to the modular metal structures supplied by the company, modifying or installing inner walls in buildings is very easy and much quicker. The system is completely reusable. This allows JUUNOO to meet the demand due to the increasing focus on circularity in new construction and renovation projects. Saint-Gobain's participation in JUUNOO gives the company the necessary leeway for further growth and, in time, international expansion.

About Saint-Gobain

Saint-Gobain develops, produces, and distributes materials and solutions that improve our well-being and the future for us all. These materials are everywhere in our environment and our daily lives: in buildings, infrastructure, different forms of transport, and numerous industrial applications. They provide comfort, performance, and safety while meeting the requirements for sustainable construction, efficiently dealing with natural resources, and climate change.


Founded in 2017, West Flanders-based scale-up JUUNOO produces circular walls. Their clickable wall system allows spaces to be quickly partitioned, unclipped and moved. From its West Flanders can-do mentality, JUUNOO offers its customers a cashback guarantee as the only manufacturer in the world. If a builder can no longer use a JUUNOO wall, the company buys it back at a fixed price and resells it to another builder. In this way, JUUNOO is responding to the growing worldwide attention to the circular economy that reduces both the ecological and economic impact.


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